Value Added Services (VAS) Market - Global Trend and Outlook to 2029

 A value-added service (VAS) is a popular term in the telecommunications industry for non-core services, or all services other than standard voice calls and fax transmissions. However, it can be used in any service industry to promote its primary business by offering low-cost or no-cost services. On a conceptual level, value-added services in the telecommunications industry add value to the standard service offering, encouraging subscribers to use their phones more and allowing the operator to increase their average revenue per user. SMS, MMS, and data access were historically considered value-added services for mobile phones, but in recent years, SMS, MMS, and data access have increasingly become core services, and VAS has begun to exclude those services.