Retail Analytics Market Size & Growth Outlook 2025-2031

 According to HTF Market Intelligence, the Global Retail Analytics market is expected to see a growth rate of 20.1% and may see a market size of USD28.2 Billion by 2031, currently pegged at USD9.4 Billion. The process of delivering analytical data on supply chain activity, inventory levels, sales, and consumer demand, which is essential for making purchasing and marketing decisions, is known as retail analytics. The analysis of supply and demand data can be required to develop marketing decisions as well as to sustain procurement levels. Additionally, it provides in-depth consumer data as well as insights into the organization's operations and processes, including areas in need of and with room for improvement. Factors contributing to the growth of the retail analytics market include its increasing importance for gaining consumer perspectives and retail operations, the rising adoption of disruptive technologies to forecast future market trends, the massive influx of gadgets, and the rising use of m-commerce. Companies are adopting retail analytics solutions that keep customers engaged with the company for a longer period of time as a result of shifting consumer needs and increasing rivalry among retailers for client loyalty. However, rising cloud service usage in retail and the development of computer vision are anticipated to boost market expansion.

The key players profiled in the report are International Business Machines Corporation (United States), Oracle Corporation (United States), Microsoft Corporation (United States), Manthan Software Services Pvt. Ltd. (India), Fujitsu Limited (Japan), Information Builders, Inc. (United States), Microstrategy Incorporated (United States), SAP SE (Germany), Bridgei2i Analytics Solutions Private Limited (India), SAS Institute Inc. (United States).