Value Added Services (VAS) Market - Global Trend and Outlook to 2031

 A value-added service (VAS) is a popular term in the telecommunications industry for non-core services, or all services other than standard voice calls and fax transmissions. However, it can be used in any service industry to promote its primary business by offering low-cost or no-cost services. On a conceptual level, value-added services in the telecommunications industry add value to the standard service offering, encouraging subscribers to use their phones more and allowing the operator to increase their average revenue per user. SMS, MMS, and data access were historically considered value-added services for mobile phones, but in recent years, SMS, MMS, and data access have increasingly become core services, and VAS has begun to exclude those services. There is also a distinction between standard (peer-to-peer) content and premium-charged content. These are known as mobile value-added services (MVAS), which are frequently abbreviated as VAS. Value-added services are either provided in-house by mobile network operators or by a third-party value-added service provider, also known as a content provider, such as All Headline News or Reuters. Value-added service providers typically connect to the operator via protocols such as the short message peer-to-peer protocol, either directly to the short message service center or, increasingly, through a messaging gateway that gives the operator greater control over the content. Several other operators are attempting to capitalize on potential revenue streams by developing value-added services (VAS), which are typically available with reward-based schemes. "According to HTF Market Intelligence, the Global Value Added Services (VAS) market is expected to see a growth rate of 10.29% and may see the market size of USD1179 Billion by 2029, currently pegged at USD655 Billion."